This campaign was highly successful as a Creative Innovation brand campaign in China.

Utilizing insights from Chinese historical culture, we created an integrated campaign that was groundbreaking in Creative Innovation back in 2007 & 2008.
We developed an integrated 'Live' digital platform, engaging netizens both online and offline.

This initiative was led by PR activation, digital engagement, and advertising across 360 channels.

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- 'Make Everyday Exciting' brand campaign garnered acclaim,

including Cannes Lions, One Show International Awards, and various regional awards.