CREATIVITY THAT MOVES PEOPLE AND BUILDS BRANDS
 

Hello! I’m a Strategic Creative Leader with extensive experience shaping brands across China, Singapore and APAC. I specialise in social-first creativity, building integrated ideas, creative content and digital live experiences that move people, grow communities and drive business impact.

My work blends insight, culture, and technology to create storytelling that travels naturally across platforms, from social and creator ecosystems to AI-enabled content and brand experiences. 
I lead multidisciplinary teams to create work that is relevant, effective and culturally meaningful, helping brands perform and earn a real place in people’s lives.

Built for the new era of AI and sustainability, my goal remains simple: to move people, inspire action, and build brands & organizations. 🚀