INNOVATIVE MOBILE ENGAGEMENT & EXPERIENTIAL LIVE MUSIC PERFORMANCE.

Background:
The Rolls-Royce Convertible, named DAWN, embodies the joy of a luxurious drive bathed in morning sunlight.

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Idea:
"Listen to My Dawn" - What if a photograph could create music?

We introduced an innovative mobile engagement on the WeChat H5 platform, transforming dawn-lit photographs into music. This experience invites users to discover the unique musical possibilities of their dawn moments.
 

The Technology:

Each photograph of sunlight contains a histogram of color tones represented as lines. Our technology analyzes these lines, converting them into electronic music waves. The result? You can truly "Listen to My Dawn."

Simply upload a photograph of your dawn, and the H5 platform will automatically transform it into a personalized piece of electronic music, capturing the beauty of your moment in sound.

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Live Music Innovation:

Our "Listen to My Dawn" live concert series expands this concept. Using the same technology, a camera captures the morning sunlight and converts it into a symphony, conducted by light itself. This groundbreaking experience merges nature and technology in perfect harmony.

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Awards:
This campaign earned multiple China Advertising Awards, celebrating its creativity and technological innovation.