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JD.COM
- MY VOICE / CALM DOWN
11.11 which is Taobao’s day, is JD.COM’s biggest competitor.
The JD.com campaign communicates ‘MY VOICE’ (Outdoor) and ‘CALM DOWN’ (on social/online) against Taobao’s 11 11,
to purchase products that are truly genuine from JD.com.
WON MANY CHINA ADVERTISING AWARDS.
CALM DOWN - JD.COM 11.11
(A SERIES OF SOCIAL VIDEOS)
There are 3x 30secs TVC
MY VOICE - JD.COM 11.11
(A SERIES OF 3 MAIN INFLUENCERS SPOT)
CLICK >
THE PRINT (OUTDOOR)
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