Chinese live on social network. They share snapshots/short-videos and glance thru the Wechat-Moments (social network) all the time.

Therefore, we put together the social network contents of an athlete ‘Vlad’ (a trail runner who is based in China) and made it into a short film;

with moments of his training for his goals; together with his company of outdoor training friends.

The film encounters the moment when he finishes 100km trail running goal in overwhelming satisfaction;

and flashing back, portraying all the determination, perseverance, dirt, & sweat…

And with all the friends’ motivation & joy along in the journey of his outdoor training.

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The film is made up of 1385 pictures & short videos. They were taken from the social network of athlete ‘Vlad’. 

Thru the social network of one's life, we demonstrated the value of outdoor training, and a big reason why 'I TRAIN FOR...'.