THE INNOVATIVE BUDWEISER CNY COASTER THAT SPEAKS OUT THE TRUE HEARTS IN THE BOTTLE;

THIS CNY, AS E-COMMERCE GIFTING.

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*WON MANY GREATER CHINA ADVERTISING AWARDS.

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“They say the truth speaks out when you drink.”
And we let those bottles speak out the true hearted words.

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Chinese’s generation gap? Chinese return home to be with their family during CNY, & with gifts.

Never know how to express to your traditional-mindset parents? But yet the youngsters are good & easy with everything on the mobile screen.

 

This CNY, while purchasing Budweiser as parent's gift on Taobao, you will be prompt to speak-out (record) your heart (voice-messages) to your parents.

Upon parents' receival, those heart-felt messages will then be spoken-out from the coaster, *subsequently according to the drinking-weight of the beer, as your parents drink & listen.

The more the bottle of beer is drank, the deeper are the heart-felt voice-messages spoken, releasing one voice-message after another, as the bottle gets lighter.