THE NORTH FACE
- ALWAYS WINTER READY
MANIFESTO
WINTER IS HERE!
YOU ARE NOT SUPPOSED TO BE OUT THERE? AGAIN?
FEAR WILL SHUT YOU OFF.
IS WINTER REALLY SO FEARFUL?
IS IT TOO UNEASY, TOO EMOTIONAL, OR TOO STRESSFUL?
YOU GOT 24HR A DAY, & MONTHS OF WINTER
ARE YOU GOING TO BACK AWAY? ALL THE WAY?
STEP OUT INTO YOUR WINTER.
SMILE OVER IT.
GO BEYOND WHAT YOU COULD FEEL.
NO FEAR THAT YOU AREN'T STEPPING ON.
AS YOUR MIND CHANGES, SO DO YOUR BODY.
RAGE AGAINST DARKNESS, RAGE AGAINST THE RAIN, RAGE AGAINST THE COLD.
WINTER WILL ALWAYS BE THERE. MAKE IT YOUR FRIEND.
ALWAYS WINTER READY!
There are 2x 15sec spots
AWLAYS WINTER READY - THE NORTH FACE
(A SERIES OF 2X 15SEC SPOTS, FOR TRAIL RUNNING & URBAN TRAINING)
CLICK >
THE PRINTS, OOH & INTEGRATED DIGITAL CAMPAIGN
#FearNoWinter Outdoor Training Challenge.
THE NORTH FACE X MOJI WEATHER APP
During winter, we want to encourage the people to explore outdoor,
challenging against winter's weather in the city, out with the nature, & over the mountains.
We collaborated with the MOJI WEATHER APP. Wherever you are, you can catch the outdoor-weather at the most extreme location, with the MOJI APP.
The more extreme your environment's weather is, the more discount you get for your apparels.
THE NORTH FACE X MOJI WEATHER RETAIL POP-UP
We also brought the immersive live-experience across to the retail.
Consumers saw the extreme outdoor weather cinematically live-casted on the entire LED wall.
They stood on the immersive experience area to challenge the live-weather condition; from outdoor to indoor.
THE NORTH FACE
- SNOW IS HOT
AND TO PROMOTE THE WINTER'S SNOW COLLECTIONS.
WE LEVERAGE SNOWSKATING WITH THE HOTTEST ATHLETE EILEEN GU AILING.
WITH A HEADLINE: SNOW IS HOT.
Snow Is Hot
