LYCRA GLOBAL CAMPAIGN.
 

We want to tell the people. 

In the world of Lycra 962L.

It’s where everything changes and adapts to the people. 

It empowers the people’s movement and liberates them, like never before.

Not only does it adapt to individuals, but it also creates a whole new world.

Adapt to you!

Adapt to your world!
 

We created a ' Planet of Lycra',

It's an integrated global campaign.

Inspiring audiences across multi communication touch-points;

From ATL, digital social, to live experience.

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MANIFESTO
THERE IS A PLACE, LIKE NO PLACE ON EARTH.

A LAND FULL OF WONDER.

YOU WILL ALWAYS BE FREE, LIKE NEVER BEFORE.

A PLACE THAT EMPOWERS YOU, WHATEVER YOU WEAR.

NEVER STRAINING, BUT ALWAYS ADAPTING TO YOUR WAY.

START STRETCHING, SHAPING AND SEIZING YOUR WORLD.

EVERY MOVE YOU MAKE, IT MOVES TO BE YOU.

EVERY PART OF YOU, INFUSED IN THE WORLD OF LYCRA® ADAPTIV.

ADAPT TO LEAP.

ADAPT TO LOVE. 

ADAPT TO LIVE.

ADAPT TO LUX.

ADAPTS TO YOU.

ADAPTS TO YOUR WORLD.

LYCRA® ADAPTIV