KOLON SPORT
- CAMPING OUR WAY
天地为营 自然共生
We wanted KOLON SPORT an outdoor brand which has just entered the Chinese market anonymously,
to leverage tremendously on the trend, with the right purpose, from its brand proposition, YOUR BEST WAY TO NATURE.
Therefore, we created the campaign idea.
CAMPING, OUR WAY
And so, we entered nature with some of the most enthusiastic celebrities & influencers,
Putting together 12 shots in the pristine nature with these celebrities & influencers,
Camping in their favorite way to the nature.
- Record-breaking sales on Taobao Super Brand Day, with a 211% sales increase, achieving the top sales rank.
We amplified the campaign across all social platforms on DOUYIN, RED, WECHAT, WEIBO, and TAOBAO. (Online)
These spots sparked interest on the social media, outdoor media, and everywhere,
drawing people to Taobao Tmall Super Brand Day Ecommerce,
to inspire and guide everyone on how to camp in their own way.
KEY VISUAL - OOH
INTEGRATED CAMPAIGN CASE VIDEO
With the engaging Outdoor media in metro & public places. (Offline)
We also created an outdoor ecommerce-driven Nature’s Camping Festival,
During the festival, people can camp in their very own way.
Through live-streaming of their camping styles,
more and more online consumers are influenced to follow which led to
a stupendous Tmall Super Brand Day Ecommerce.
The massive NATURE’S CAMPING FESTIVAL. (Live experience)
Leveraging on the nation-wide sales on TAOBAO’s TMALL SUPER BRAND DAY.