LYCRA CHINA CAMPAIGN.

 

WE CREATED A FULLY INTEGRATED GUTSY BIG IDEA FOR THIS CAMPAIGN;

INSPIRING AUDIENCES ACROSS MULTI COMMUNICATION TOUCH-POINTS IN THE SOCIAL MEDIA.

WE WANT TO TELL THE PEOPLE TO MOVE FREELY & CONQUER EVERY PHYSICAL LIMITS;

TO FOLLOW YOUR HEART & MOVE TO YOUR OWN RHYTHM.
LYCRA EMPOWERS, CHAMPIONS & CELEBRATES EVERY MOVE. 

​

​

​

MANIFESTO

When the world stops,

What you gonna do?

Without any hesitation,

Some of us will choose to dive into our lives.

 

Move up, down, left or right,

Listen to your body.

Lift your body up with positivity, and shape your world with happiness.

Don’t be defined by size. 

Don‘t tie your body down.

Everyone can express themselves, regardless of size or weight.

 

No one wants to be a puppet of reality.

Learn to deal with your life.

No matter how you stretch and pull,

Ensure you can move freely the way you want to be.

 

Leap forward, follow your heart,

Never let anything drag you down.

Freedom is 360-degree angle.

Wherever you go, you always go forward.

 

Just Free your body, Free your mind

Keep moving, No matter what
LYCRA