McDonald’s SOK KIOSK DIGITAL INNOVATION.

​

BRAND POV

We can be different but still be together. As it’s what we share in common that matters.

THE ACT

Connect with somebody who ordered exactly the same things as you, and share the reward together.

EMOTIONAL DRIVER

Feeling astonished about the incredible coincidence that happens to you. Curiosity to see who that person is.

​

​