RED BULL
- WINGS OF THE STREET
In China, the national football school is the only place to cultivate professional footballers.
If they are unable to get into a national football school, their talent will never be discovered.
And, RED BULL believes that there can also be football sports stars rising from the streets of China.
We know that the mobile screens are replacing the big screens in the sports bars.
We leverage on the most popular platform of the youngsters in China, DOUYIN, to kick-off our nation-wide challenge.
We call for all talented football players from every street of China to share their impeccable football play on DOUYIN.
We selected the most outstanding football teams from DOUYIN,
bringing them out from their streets to the WINGS OF THE STREET nation-wide offline tournament.
There are 140 million views on DOUYIN.
2.2 million posts on DOUYIN with their football playing skills on the streets. # WINGS OF THE STREET.
We brought street football to a whole new level for the unknown players from every corner and streets of China.
Just imagine!
The kid dribbling on the street could be the next China’s football star.
# WINGS OF THE STREET.
RED BULL GIVES YOU WINGS.
DOUYIN, SOCIAL TO LIVE CAMPAIGN, CASE VIDEO

WINGS OF THE STREET - 'CALL FOR ACTION' VIDEO WITH STREET FOOTBALL PLAYERS.
