ALPENLIEBE CNY 2024 CAMPAIGN
让心回家
ALPS CNY social-IMC campaign.
Partnering with the lively celebrity 苏有朋, We positioned ALPS Candy in the heart of Chinese families' celebrations.
Using a series of 15-sec videos, we showcased how ALPS Candy elevates the everyday traditions of CNY (from the Eve, Day1, 2, 3, 4, ..to the 15th),
& seamlessly integrating these moments into both live and online activations.
Experienced a significant boost in CNY sales this year, we've moved away from lengthy, sentimental films towards quick, relatable content that can truly resonated with our audience, capturing the essence of the festive. Creating ideas that foster broad creative communication and expand consumer outreach, for the brand and its products.
- Significant CNY festive sales growth, propelled by the creative concept with extensive reach, despite an economic downturn.
ALPENLIEBE
- Q-BOUNCE CANDY CAMPAIGN
Ever imagined stepping into a whimsical world of bouncy delights, where every chew unlocks a fantastical experience?
ALPS 果然好嚼 candy, with its irresistibly chewy sensation, invites you to add an extra layer of joy to life.
This case video highlights the engaging, expansive integrated social media campaign that successfully captivated a massive online audience.
Featuring fun real-life moments and 3D-animated content videos, it brings the magic of ALPS candy to life!
ALPENLIEBE CHILDREN'S DAY CAMPAIGN
一起玩出趣
Another successful Children's Day campaign #一起玩出趣 created for Perfetti Van Melle.
We partnered with the popular Chinese TV series #狂飙 and its talented actor #贾冰 to bring a unique twist. Instead of portraying an untouchable mafia, we showcased the actor having a blast with children, embracing the spirit of fun and playfulness.
Together, we encourage everyone to Get Out and Have Fun, this Children's Day.
To inspire nationwide participation, we have launched a DOUYIN challenge,
motivating people of all ages to join in the videos' fun #童心嘉年华 #一起玩出趣 .
We also collaborated with Guangzhou-Changlong Amusement Park,
to create a vibrant fiesta 童心嘉年华,
providing an unforgettable experience for children
to Get Out and Have Fun
#一起玩出趣.